Monday, March 31, 2014

Apparently I Am Usually Of Medium Intelligence But I Actually Have Less Than Half A Brain Advertorially Speaking

A couple days ago, after reading the latest edition of Fort Worth Weekly, I mentioned that I was a bit appalled at some rather ridiculous verbiage I read in the usually reliably not ridiculous Fort Worth Weekly.

I mentioned this in a blogging titled Today I Learned Fort Worth Has Been A Model For Other Cities Its Size & Larger.

The verbiage which I thought to be rather ridiculous was...

"Fort Worth has been a model for other cities its size and larger for the last several years and coupled with the growing local food movement, Fort Worth has been ranked as the most livable city in the United States."

I think anyone who has been to both Fort Worth and any of the other cities in America, Fort Worth's size or larger, can figure out what I thought was rather ridiculous.


Someone calling him or herself Anonymous, who apparently usually thinks me to be at least of medium intelligence, thought I did not have half a brain after reading what I wrote about that which I thought to be rather ridiculous. Anonymous expressed his or her opinion in a  blog comment....

Anonymous has left a new comment on your post "Today I Learned Fort Worth Has Been A Model For Other Cities Its Size & Larger":

Durango, you are usually as least medium in intelligence, but here you've dropped a bit. This is an ADVERTORIAL. What that means is that ALL COPY is written either by the advertisers or for them. So choose your criticism of the media better. This is meaningless fluff that media like the FW Weekly throws out there. Anyone with half a brain knows it means nothing. To criticize this ADVERTORIAL is the same as criticizing an ad for a restaurant that says they have really great food and you should come to eat there. Get it? 

Above you see the cover of the publication in question, with the words "Eats 2014 Annual Local Food Guide". Also on the cover, clearly readable in red and white, is "Fort Worth Weekly" indicating this to be a Fort Worth Weekly publication, billed as a guide to local food.

So, this really was not a guide to local food? But instead some sort of advertisement revenue generator?

I'm shocked, shocked I tell you.

Though I must admit I was a bit perplexed by the part of the NOSH on THIS "advertorial" which went on about the growing local food movement. There really is not a lot of agricultural production in the local zone.

To the left is the entirety of the part of the publication which contained the verbiage I thought to be ridiculous. Note that this verbiage appears above the Fort Worth Weekly editorial publisher info that appears in, well, Fort Worth Weekly.

The paragraph which contains the ridiculous verbiage is written as if it is words coming from Fort Worth Weekly. Not some advertiser's shill.

This is not an Advertorial.

For Anonymous to suggest this verbiage is not to be taken serious, that it is no different than a restaurant ad that touts itself as having really great food, is well, I'm thinking Anonymous is sort of exhibiting less than low intelligence, representative of the thinking of someone with less than half a brain, to use the charming Anonymous type vitriol.

And would the Anonymous restaurant analogy not be more apt if Anonymous had said the Fort Worth Weekly advertorial verbiage was no different than a restaurant ad saying said restaurant was a model for other restaurants of its same size and larger and that the restaurant has been ranked as the best in America?

Wikipedia has an interesting article which may enlighten Anonymous as to what an Advertorial actually is. One paragraph from that article might be slightly instructive...

Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in. The differences may be subtle, and disclaimers—such as the word "advertisement"—may or may not appear. Sometimes terms describing the advertorial such as a "special promotional feature" or "special advertising section" are used. The tone of the advertorials is usually closer to that of a press release than of an objective news story.

So, there you go, that's the take from me, a person with half a brain, barely functioning with medium intelligence, on this serious subject....


CatsPaw said...

My dear Durango, I am less concerned about your brain than I am about the result of this continued gnashing (not noshing). Have you visited your dentist of late?

Durango said...

CatsPaw, the idea of going to a Texas dentist has scared me for over a decade. I have to wait til returns to Washington for dentist visits. The last time I was in Washington was in 2008. Six years brings a lot of gnashing damage. Thank you for your thoughtful concern....

Anonymous said...

You have now diminished your brain fractionally speaking to one-fourth.