Where Funkytown Gets Down Rockin' The River Live On The Trinity With Clean Swimmin' Dirty Livin'

When I saw the advertisement on the left in this week's DFW.com Ink edition I wondered whether these brilliant ads are produced in house by the Trinity River Vision Boondoggle, or does the TRVB out source this to an advertising agency.

We are now into the 3rd summer of 100s of people floating in the Trinity River every Thursday.

If I remember right the original version of this activity was called the Rockin' the River Happy Hour Inner Tube Float.

For summer of 2013 it is now "Rockin' the River Live on the Trinity".

No mention of "Happy Hour" or "Floating".

However the ad does inform us that the TRVB will sell you alcohol in the form of beer for $3. And that you are forbidden to float your own beer in a cooler.

The slogans in the ad are very clever.

"WHERE FUNKYTOWN GETS DOWN".

"CLEAN SWIMMIN' DIRTY LIVIN'".

I'm thinking "DIRTY SWIMMIN' CLEAN LIVIN'" would make more sense.

When did Fort Worth go from being known as Cowtown to being Funkytown?

Fort Worth is Funky? How? Where?

The ad does mention floating, even if floating is no longer in the name for the event. At the top of the ad we are advised to "FLOAT UP TO FRONT ROW SEATS AT PANTHER ISLAND PAVILION."

Has anyone located Panther Island yet? Or figured out what the pavilion is?

I have to admit, now that we are in the 3rd summer of 100s of people floating in the formerly polluted river, that a few things surprise me.

I would have thought by now there would be incidents of people acquiring a bad rash from being in that water.

I would have thought by now there would be incidents of people getting sick via contact with E.Coli bacteria in the water.

I would have thought by now there would be incidents of encounters with water moccasins, garfish, turtles or alligators.

But, as far as I know, there have been none of the type incidents I thought would likely happen when 100s of people decided it was an okay thing to go floating in the formerly polluted Trinity River.

So, today, with it being Thursday, I am pondering if I want to go Rockin' the River Live on the Trinity tonight and have myself some of that beer and food  available for purchase, mentioned in the ad.

I'll see if Elsie Hotpepper wants to go floating live with me tonight....