Friday, August 31, 2012
I Am Not Downloading The Fort Worth Star-Telegram's DFW OT App For My I-Pad
The email from the Star-Telegram was announcing the introduction of something called DFW OT. With DFW OT apparently being DFW's first and only digital sports magazine for the iPad.
It appears Tony Romo is the cover cowboy on the first issue of DFW OT. Tony Romo is the quarterback for the local football team called the Dallas Cowboys, which is expected to win the Super Bowl this year.
What I am wondering is did it not cost the Fort Worth Star-Telegram any money to produce DFW's first and only digital sports magazine?
One really can not help but wonder why a newspaper which has shrunk considerably since I first saw it over a decade ago and which is known to be struggling to survive, money-wise, would invest in an electronic publication that runs on a device that is not a device the majority of people use.
I read in this week's FW Weekly in an article titled More Jumping Ship that more Star-Telegram employees are jumping ship. The most recent ship jumper is the Star-Telegram's business columnist, Mitchell Schnurman, who left Fort Worth for Dallas and that town's Morning News.
Maybe DFW OT will be a big money maker that saves the sinking ship. Maybe not. I don't think I'll be getting this app for my iPad.