Sunday, May 18, 2008

Newspaper Content, Bias and Credibility

No. Even though 65% of my thousands of readers are currently wanting me to keep bashing the Fort Worth Star-Telegram, this isn't totally about that. Sadly, I saw nothing in this week's Sunday Star-Telegram that annoyed me, other than it being the smallest Sunday paper I've ever seen. But that's the case every week.

So, yesterday I came upon a website called Mondo Newspapers that covers the top 100 American newspapers in depth, based on readership data from the Newspaper Association of America. The order on the list is determined by circulation. This, unfortunately, made USA Today the #1 paper in America.

#2 is the Wall Street Journal with a circulation of 5,147,565 with its content rated very good, its political bias leaning right and its credibility high.

The Dallas Morning News is #12 with a circulation of 1,086,383 with its content rated very good, it's political bias leaning left and its credibility rated high.

Meanwhile on the west side of the D/FW Metroplex the Fort Worth Star-Telegram is #45 with a circulation of 532,774 with its content rated average, its political bias liberal and its credibility moderate. I would have rated its credibility low, but what do I know?

Seattle has 2 major papers, the Seattle Times is #39 with a circulation of 564,028, with its content rated average, its political bias leaning left and its credibility moderate. Just like the Star-Telegram. However, the Seattle P-I, #41 with a circulation of 428,245 is also rated average for content, with a left leaning political bias, with the P-I's credibility rated high. Unlike the Star-Telegram.

Seattle's population is a bit over 500,000 in a metro area of about 2.5 million. Seattle's 2 papers have a combined circulation of 992,273. Fort Worth has a population of about 670,000 in a metro area of about 6 million. Yet the Star-Telegram only circulates 532,774 papers daily. I don't know what to conclude from this, but I do remember Seattle being named as having America's highest number of book buyers and library users. So, maybe more people know how to read up there and so the town is able to support 2 major newspapers.

I won't bore you any more than I already have by listing the stats for more newspapers. Suffice to say there are other newspapers besides the Seattle P-I, Dallas Morning News and WS Journal who rank high for credibility. That quality is also shared by the Chicago Tribune, the Washington Post and others I'm sure. I'm too lazy to look at each of the 100 on the list.

1 comment:

Jen said...

You crack me up. Please continue doing so.